SPIN by lablaco Presents Phygital Fashion With “Web3 Fashion • The Origin Story”
From 4 - 26 January 2023, experience the future of circular retail with SPIN in collaboration with CFS HUB. The leading Web3 mixed reality marketplace for fashion, art, and architecture will present Web3 Fashion • The Origin Story, a meta-retail exhibition at Galeries Lafayette Champs-Elysées. Visitors will be able to use both fiat currencies or their cryptocurrencies to purchase exclusive phygital NFTs from leading independent designers from across the globe using Crypto.com pay.
The experience opens with a representation of the creative dreams of designers. The whole Galeries Lafayette Champs-Elysées main entrance gallery made by the architectural firm Bjarke Ingels Group is wrapped with poster waste from the streets of Paris, photographed next to the store in September 2022 during Paris Fashion Week. Today, it has been transformed into a 3D artwork in the form of an NFT. This opening asks us to reflect on the endpoint of creative production. In Web2, the end point of beauty, fashion, and creativity is often harmful to the planet. But in Web3, we witness how fashion waste can transform into valuable artwork and activate a digitized and connected circular economy.
As customers step through the waste of Web2 fashion, they are then invited to experience the future of Web3 circular retail via SPIN. The exhibition's physical build is constructed from upcycled materials and centers on a virtual reality (VR) exhibition and direct-to-avatar try-on of phygital wearable NFT works curated by 37 Fashion and Science
Catalysts from CFS HUB. Finally, the exhibition culminates in an augmented reality (AR) display of CFS HUB wearables available for purchase as both physical and digital versions of the items.
For this exhibition, MEC has worked with the talented @joaomaraschin and @nousetudions on two pieces that are available both digital (NFT) as well as physical.
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