MyKnit : One-step customized knits
The bespoke design opportunities being created for the masses
The appetite for personal customization in fashion has been a trend that has long been brewing in backlash to the generic, mass-produced garments that have saturated the market. When you can find your exact outfit being sold in countries across the world, globalization starts to look a bit boring. While customization at home via craft and threadwork like embroidery has been done, it is much harder for the average fashionista to create their own garments from scratch, as most of us have lost the set of sewing and pattern-making skills that our grandparents were capable of.
This creative desire to make something original and bespoke has been noted in the industry; for anyone who would love to launch their own brand but have a small-scale start-up budget or for the creative person wanting to try their hand at designing but not sure how to begin, things just got a bit easier with MyKnit by Santoni Shanghai, which provides a digital service for “one step” customized apparel production based on Santoni knitting technology.
A perfect invention for independent designers looking to create bespoke products or small brands with a new customer base, MyKnit will facilitate opportunities to market the designs through different E-platforms if desired, as well as help the user find a network of manufacturers that want to produce the knits. MyKnit also takes a giant step towards the future of sustainable production, allowing the users to be able to send into production ONLY the ordered items by a make-to-order system, which will help reduce material inventory and waste products that were not sold.
We will be exploring this technology more in the new year and examining the creative possibilities that it delivers. To discover further innovations in the world of seamless and circular knitting we invite you to take a look at our newest reports on Materialliance, where there is also an in-depth profile on how MyKnit works in detail, step-by-step.
For more information please contact Livio Rodari